The word “distinctive” has special meaning in the world of trademarks. A brand must be “distinctive” to perform as a trademark before the United States Patent and Trademark Office (“USPTO”).…Continue readingWhen Is a Trademark Distinctive?
You may file an application for a trademark registration with the United States Patent and Trademark Office (“USPTO”) if you are not a lawyer. However, the process may be a…Continue readingFILING A TRADEMARK APPLICATION
If trademark rights in the United States of America (“USA”) are based on your use of a trademark rather than your registration of a trademark (see “Use It or Lose It”),…Continue readingTen Reasons to Register a Trademark
In most countries, and especially in the United States of America, it is not the registration of a trademark that gives you legal rights but the use of a trademark…Continue readingUse It or Lose It
A trademark is a brand that tells a customer the source of the goods and/or services s/he is purchasing. They answer questions like: Who manufactures this clothing? Who made this…Continue readingAll Trademarks Are Not Equal
